brands
For those passionate about fishing—whether new to the sport or long-time enthusiasts—a carefully assembled range of gear awaits. This selection includes top-tier rods, reels, lures, and accessories crafted to perform in any setting. With trusted names like Hayabusa, Shout!, Tenryu in the mix, the collection spans everything from fly-fishing and freshwater angling to saltwater adventures. Each item is chosen for its quality, reliability, and ability to meet the demands of different fishing styles.
Tenryu, a respected Japanese brand, has been producing high-quality spinning rods for over half a century. Originally specialising in bamboo rods, the company now incorporates advanced engineering and cutting-edge technology into its designs. Named after the Tenryu River, whose strength and stability reflect the brand’s core principles, the company remains committed to excellence.
Every Tenryu rod is crafted by skilled artisans using state-of-the-art equipment, ensuring precision and durability. By continually embracing modern innovations and industry trends, Tenryu upholds its reputation as one of the world’s premier spinning rod manufacturers.
Maxel is a renowned and reliable manufacturer of fishing reels that have garnered widespread popularity worldwide.
Varivas, a renowned Japanese brand, is best known for its premium fishing lines, trusted by anglers for years across a wide range of fishing conditions. However, its product lineup extends far beyond lines, offering high-quality gear that meets the same exacting standards.
Designed with anglers in mind, Varivas apparel combines durability, performance, and comfort, while its selection of high-end spinning rods and reliable hooks has earned recognition worldwide. With a commitment to traditional Japanese craftsmanship, Varivas caters to those who demand uncompromising quality in their fishing equipment.
Meiho has earned a strong reputation for producing durable and functional tackle boxes, crates, and storage solutions for both marine and freshwater fishing. Known for high-quality, impact-resistant plastic construction, Meiho products stand out for their longevity and practicality.
Many models feature customisable designs, allowing anglers to add accessories for a more tailored experience. With a diverse range, Meiho offers everything from sturdy dockside tackle boxes to compact waterproof cases and pocket-sized organisers, ensuring the right storage solution for any fishing need.
Hayabusa Fishing blends tradition and innovation to craft premium fishing hooks and rigs inspired by Japan’s renowned Takumi craftsmanship. Founded in 1959 in Banshu, Miki City—a historic hub of metalwork—the company continues to uphold a legacy of quality and performance. With a global team of skilled artisans, Hayabusa creates fishing experiences that connect generations. Committed to excellence, Hayabusa strives to be a world-class fishing brand that leaves a lasting impression on anglers worldwide.
BlueBlue Fishing is a Japanese company that produces advanced fishing lures with a focus on creativity and precision. Blending time-honoured techniques with modern innovation, the brand offers products that closely resemble real bait, crafted to attract a wide range of anglers from beginners to seasoned pros. In addition to performance, BlueBlue is committed to eco-conscious practices, aiming to reduce its environmental footprint while delivering premium fishing equipment.
Labana Studio is a Japanese designer and developer of lures in ABS and other materials, always striving for the next level of quality and enjoyment. With a commitment to innovation, the company creates products with an emphasis on them being fun to use.
Maria is a Japanese brand that specialises in plastic minnows, wobblers, and metal jigs crafted with original designs and feedback from field testers.
Shout is a specialised ‘saltwater’ sub-brand of the renowned Japanese fishing tackle company Sasame, dedicated to producing a diverse range of high-quality angling products. With a strong emphasis on precision, performance, and durability, Shout offers innovative fishing ‘big game’ gear designed to meet the needs of both casual and professional anglers. Whether developing cutting-edge lures, rods, robust hooks, or specialised accessories, the brand is committed to enhancing the fishing experience through meticulous craftsmanship and advanced technology. As part of the Sasame family, Shout continues to uphold a legacy of excellence, providing anglers with reliable equipment tailored for a variety of fishing techniques and environments.
NT Swivel is a trusted name in fishing terminal tackle, known for precision-engineered swivels and snaps designed for both freshwater and saltwater applications. Built with durable materials, NT Swivel products ensure strength, reliability, and smooth performance for various fishing techniques. Whether targeting trophy fish or finesse angling, anglers worldwide rely on NT Swivel for secure and efficient tackle solutions.
Palms is a renowned Japanese fishing tackle manufacturer that has gained the trust of anglers worldwide. As part of the larger Angler's Republic company, Palms has been designing and producing high-quality rods, lures, and fishing accessories since 1988. Known for their use of premium materials and innovative designs, Palms products stand out for their originality and reliability, typical of Japanese craftsmanship. What sets Palms apart is its commitment to a loyal pricing policy, making its high-quality gear more accessible compared to many competitors. This combination of quality, innovation, and affordability has solidified Palms as a favorite among fishing enthusiasts.
Simms, an American company renowned among anglers and professional guides worldwide, has long set the standard for quality and innovation in fishing equipment. Since its founding in 1980 by professional guide John Simms, the company has been dedicated to creating gear that meets the demands of serious anglers. Drawing from extensive experience in diverse fishing conditions, Simms recognised the shortcomings of existing equipment and set out to develop superior alternatives.
A few years later, Simms introduced waders that were among the most durable and reliable of their time. By 1993, the company revolutionised outdoor gear with the launch of the first breathable waders, redefining industry standards and shaping the future of fishing apparel. Today, Simms waders remain highly regarded by anglers worldwide for their exceptional performance and durability.
Committed to continuous improvement, the company regularly expands and updates its product lineup. In addition to fishing gear, Simms offers a wide selection of high-quality apparel, including fishing clothing, utility vests, hats, and accessories designed for outdoor enthusiasts. By integrating cutting-edge technology and advanced materials, Simms ensures that every product meets the highest international quality standards, maintaining its reputation as a leader in the fishing industry.
Size Matters is a new brand offering distinctive apparel and gear tailored for both anglers and everyday wear. The brand focuses on the demanding needs of today’s fishing enthusiasts. Combining premium materials with thoughtful design and practical features, its products stand out in the market and rival established names in the industry. With a commitment to innovation, this new creative team continuously explores new ideas, delivering quality pieces for those who appreciate fishing and the outdoors.
Smith, a globally renowned Japanese brand with a history spanning more than half a century, is recognised for its exceptional fishing gear. While its product range includes first-class rods, tools, and accessories, the company is best known for its innovative lures, which have gained widespread popularity among anglers worldwide. Smith’s wobblers and spinners require no introduction, having long been synonymous with efficiency and quality.
The unique designs and advanced features of Smith baits consistently receive praise from both amateur and professional anglers, many of whom have achieved outstanding results in international competitions using the company's products. Committed to excellence, Smith employs only the highest quality materials and the latest technologies in its manufacturing process. The company also operates its own research centre, where its renowned lures are developed under the careful supervision of skilled specialists.
Further enhancing its innovation, Smith owns the Mad Scientist Lure Club, an initiative where experienced anglers actively contribute to the design and testing of new lures before they reach the market. This hands-on approach ensures that every model produced under the Smith brand meets the highest standards of quality and performance, reinforcing the company's reputation as a leader in the fishing industry.