brands
For those passionate about fishing—whether new to the sport or long-time enthusiasts—a carefully assembled range of gear awaits. This selection includes top-tier rods, reels, lures, and accessories crafted to perform in any setting. With trusted names like Hayabusa, Shout!, Tenryu in the mix, the collection spans everything from fly-fishing and freshwater angling to saltwater adventures. Each item is chosen for its quality, reliability, and ability to meet the demands of different fishing styles.
Hayabusa Fishing blends tradition and innovation to craft premium fishing hooks and rigs inspired by Japan’s renowned Takumi craftsmanship. Founded in 1959 in Banshu, Miki City—a historic hub of metalwork—the company continues to uphold a legacy of quality and performance. With a global team of skilled artisans, Hayabusa creates fishing experiences that connect generations. Committed to excellence, Hayabusa strives to be a world-class fishing brand that leaves a lasting impression on anglers worldwide.
Varivas, a renowned Japanese brand, is best known for its premium fishing lines, trusted by anglers for years across a wide range of fishing conditions. However, its product lineup extends far beyond lines, offering high-quality gear that meets the same exacting standards.
Designed with anglers in mind, Varivas apparel combines durability, performance, and comfort, while its selection of high-end spinning rods and reliable hooks has earned recognition worldwide. With a commitment to traditional Japanese craftsmanship, Varivas caters to those who demand uncompromising quality in their fishing equipment.
Meiho has earned a strong reputation for producing durable and functional tackle boxes, crates, and storage solutions for both marine and freshwater fishing. Known for high-quality, impact-resistant plastic construction, Meiho products stand out for their longevity and practicality.
Many models feature customisable designs, allowing anglers to add accessories for a more tailored experience. With a diverse range, Meiho offers everything from sturdy dockside tackle boxes to compact waterproof cases and pocket-sized organisers, ensuring the right storage solution for any fishing need.
Shout is a specialised ‘saltwater’ sub-brand of the renowned Japanese fishing tackle company Sasame, dedicated to producing a diverse range of high-quality angling products. With a strong emphasis on precision, performance, and durability, Shout offers innovative fishing ‘big game’ gear designed to meet the needs of both casual and professional anglers. Whether developing cutting-edge lures, rods, robust hooks, or specialised accessories, the brand is committed to enhancing the fishing experience through meticulous craftsmanship and advanced technology. As part of the Sasame family, Shout continues to uphold a legacy of excellence, providing anglers with reliable equipment tailored for a variety of fishing techniques and environments.
Simms, an American company renowned among anglers and professional guides worldwide, has long set the standard for quality and innovation in fishing equipment. Since its founding in 1980 by professional guide John Simms, the company has been dedicated to creating gear that meets the demands of serious anglers. Drawing from extensive experience in diverse fishing conditions, Simms recognised the shortcomings of existing equipment and set out to develop superior alternatives.
A few years later, Simms introduced waders that were among the most durable and reliable of their time. By 1993, the company revolutionised outdoor gear with the launch of the first breathable waders, redefining industry standards and shaping the future of fishing apparel. Today, Simms waders remain highly regarded by anglers worldwide for their exceptional performance and durability.
Committed to continuous improvement, the company regularly expands and updates its product lineup. In addition to fishing gear, Simms offers a wide selection of high-quality apparel, including fishing clothing, utility vests, hats, and accessories designed for outdoor enthusiasts. By integrating cutting-edge technology and advanced materials, Simms ensures that every product meets the highest international quality standards, maintaining its reputation as a leader in the fishing industry.
BlueBlue Fishing is a Japanese company that produces advanced fishing lures with a focus on creativity and precision. Blending time-honoured techniques with modern innovation, the brand offers products that closely resemble real bait, crafted to attract a wide range of anglers from beginners to seasoned pros. In addition to performance, BlueBlue is committed to eco-conscious practices, aiming to reduce its environmental footprint while delivering premium fishing equipment.
Maxel is a renowned and reliable manufacturer of fishing reels that have garnered widespread popularity worldwide.